A coast to coast network of local law firms offering Will writing services to supporters of Canadian charities.
What is the Network?
The Canadian Free Wills Network comprises charities ranging from household names to those with a strong regional or local focus. The purpose of the Network is to offer free Will writing services to the charities’ known supporters.
The Canadian Free Wills Network is a paid-for Wills program whereby the charities pay for the Wills to be written. The Network’s operation is straight forward.
21
CHARITIES
involved in Canadian Free Wills Network
257
LAWYERS
involved in Canadian Free Wills Network
517
LEGACIES
generated for member charities
25.3
MILLION DOLLARS
raised in future income for Network charities
LAWYERS
The lawyers are able to control the overall number of Wills they write for the Network
CONTROL
The charities maintain sole responsibility and control for marketing the Network to their donor database
SUPPORTERS
The charities refer interested supporters to the Network office who then provide them with a Network pack detailing their local participating lawyers
REGULATIONS
The Network conforms to the regulations and codes of conduct of the law societies of the various provinces and, where applicable, notarial societies.
Benefits for Charities
The Canadian Free Wills Network is a unique service like no other in Canada, targeted to reach your warmest legacy supporters. As a dedicated fundraiser, you will appreciate an astounding statistic. We know that the ‘natural’ occurrence of leaving gifts in Wills in Canada is about 7%. But if they are prompted to consider a legacy at the crucial moment – when they’re writing their Will – that proportion multiplies up to sevenfold.
Benefits for Lawyers
The Canadian Free Wills Network represents a valuable client acquisition opportunity which provides a steady stream of charity referrals. In addition to the fees paid by the charity, any additional work carried out above and beyond a simple Will can be charged to the client.