Privacy Policy

This privacy policy sets out how Capacity Marketing For Charities Inc. (“Capacity”) uses and protects any information that you give to Capacity.

Capacity is committed to ensuring that your privacy is protected and that personal information is held securely. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

In order to prevent unauthorized access or disclosure, we have implemented appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect and record.

Capacity may change this policy from time to time by updating this document. You should check this document periodically to ensure that you are aware of any changes.

What we collect

We may collect the following information:

  • name and address
  • contact information including email address and telephone number
  • date of birth
  • other information provided on one of the company’s Confidential Declaration Forms used in the Free Wills Month (FWM) and Canadian Free Wills Network (CFWN) services.

What we do with the information we gather

We require this information to fulfill our contractual obligations to our charity clients and in particular for the following reasons:

  • to advise client charities when a supporter carries out an action which the supporter has agreed should be reported to the charity;
  • to complete and record financial transactions which are part of the FWM and CFWN services;
  • to assess our processes and results with a view to improving our service to charity clients.


From time to time, we may also contact individuals by email, telephone, SMS or post in cases where they have requested further action or information.

Links to other websites

Capacity maintains its own corporate website, plus others dedicated to its service programs. These include, but are not limited to, freewillsmonth.ca and freewillsnetwork.ca. Any website maintained by Capacity will be typically highlighted as so in the website footer. These websites may contain links to external third party websites that Capacity deems to be of potential interest to you. Should you navigate away from a Capacity website using one of these links, please be aware that this privacy policy will cease to be valid for any information you provide to the third party. Capacity is not responsible for any content or data protection provided by third parties, so we would recommend you refer to their specific privacy policies prior to submitting any personal information through their websites. This privacy policy only covers those websites maintained by Capacity.

‘Cookies’

We sometimes place small data files on your computer. These are known as cookies. Most websites do this.

Our cookies aren’t used to identify you personally. They’re just here to make the site work better for you. Indeed, you can manage and/or delete these small files as you wish.

To learn more about cookies and how to manage them, visit AboutCookies.org. Or please read on to find out more about how and where we use cookies.

We use cookies to measure website usage (Google Analytics etc.)

We use Google Analytics to collect information about how people use this site. We do this to make sure it’s meeting its users’ needs and to understand how we could do it better.

Google Analytics stores information about what pages you visit, how long you are on the site, how you got here and what you click on. We do not collect or store your personal information (e.g. your name or address) so this information cannot be used to identify who you are. We do not allow Google to use or share our analytics data.

The following cookies are set by Google Analytics

Name
Purpose
Expires

_utma

This randomly generated number is used to determine unique visitors to our site

2 years

_utmb

This randomly generated number works with _utmc to calculate the average length of time users spend on our site

30 minutes

_utmc

This randomly generated number works with _utmb to calculate when you close your browser

when you close your browser

_utmz

This is a randomly generated number and information about how the site was reached (e.g. direct or via a link, organic search or paid search)

6 months

You can opt out of Google Analytics cookies by visiting this page on Google.

Facebook pixels (visitor action pixels)

We use the “visitor action pixels” from Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) on our website.

This allows user behaviour to be tracked after they have been redirected to our website/s by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads.

Facebook is certified under the Privacy Shield Agreement.

Controlling personal information

Capacity collects personal information only when it is provided by an individual via

  • completing a FWM Confidential Declaration Form;
  • completing a CFWN Confidential Declaration Form;
  • entering details on a Capacity website.

Individuals have the right to restrict the collection or use of their personal information at any time. An individual may request details of personal information which we hold about her/him under the Personal Information Protection and Electronic Documents Act (PIPEDA). A copy of the information held on an individual can be obtained by applying in writing to Capacity at 3-2487 Bloor Street West, Toronto ON M6S 1R5, for the attention of the Data Officer. A small fee may be payable in some circumstances and proof of identity may be requested by Capacity. Any request made will be responded to within 30 days from the time that your identity has been confirmed, and any fee payable has been received.

Capacity does not sell, distribute or lease personal information to third parties unless required by law to do so.

Further information

Details of Capacity’s arrangements for holding information securely and disposing of documents securely are available on request to the Managing Director, as above.